Sephora operates more than 2,700 stores in 35 countries around the world, expanding from more than 500 stores in the Americas, and a world-class e-commerce site. Since opening Sephora’s first U.S. store in New York’s SoHo neighborhood in 1998, Sephora has been America’s industry-leading advocate for diversity, inclusion and empowerment, guided by long-standing company values.
Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique open sales environment and growing assortment of products from carefully curated brands, Including emerging hits, trusted classics and Sephora’s own line, the Sephora Collection. Sephora continues to curate innovative brands, including a strong clean beauty assortment and exclusive brands such as Selena Gomez’s Rare Beauty and Rihanna’s FENTY BEAUTY, first brought to market by Sephora. Today, Sephora is a powerful beauty agency in countries around the world, thanks to an unparalleled assortment of premium products in every category, unbiased service from beauty experts, an interactive shopping environment, and relentless innovation, including Sephora’s continued expansion of customers shopping at Sephora The way.
In 1999, Sephora.com launched in the United States and quickly became Sephora’s largest store in North America, where today customers can discover and interact with over 340 curated brands and over 45,000 products and interact with the Beauty Insider community.
Obsessed with teaching and inspiring customers to play in the world of beauty, Sephora has pioneered the use of mobile technology in beauty to create breakthrough content on the intuitive Sephora app and social media, bringing Sephora’s expertise to us anytime, anywhere client. Follow on YouTube, Instagram, Facebook, Twitter and TikTok.
As a leader in digital innovation, Sephora continues to deliver a best-in-class e-commerce experience and meet the needs of our customers. Dynamic changes in consumer behavior, accelerated by the COVID-19 pandemic, have led to a variety of strategic digital partnerships to increase the way Sephora customers shop, prioritizing ease and convenience, including Facebook on-site shopping, same-day delivery, online in-store Pickup and Instagram checkout and more.
In the latest evolution of the industry-leading Color iQ, Sephora has relaunched the AI-powered complexion-matching tool. While hue matching in the industry currently only considers depth and undertones, Sephora’s new Color iQ technology also includes a third key component, saturation. Sephora’s proprietary AI technology includes the use of an unbiased algorithm to provide customers with a proprietary dataset of 10K+ skin tones, suitable for all shade ranges, ensuring a personalized match for all.